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Commonly Asked Questions

Our digital marketing services commonly asked questions.

Review the frequently asked questions about our digital marketing solutions that drives results for our clients.

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FAQs

Frequently Asked Questions

For your convenience here is a collection of frequently asked questions from small business owners regarding our digital marketing services that we cover.

Click one of the anchor links from the list to quickly jump to the FAQ section of interest.

A.I. Chatbot Agents FAQs

Can I customize the bots?


Yes.

We will do everything for you, but if you want to customize the bot, add more content, funnels, chatbots on Facebook, we will provide you with a simple DIY interface to do it.

How much does A.I. Chatbot cost?


Price consists of a monthly subscription fee that usually ranges between $50-$200 per month and a setup fee that depends on the complexity of the bot.

For example, a bot that can take orders and is integrated into a payment gate like Stripe will cost more than a chatbot for a website that just needs to capture leads.

The basic setup is around $250 and complex setups are around $1,000.

Do your A.I. chatbots have NLP?


Yes.

Our bots have Natural Language Processing capabilities that allow us to teach them how to answer complex natural language questions.

For example, a user might ask, “What’s your price?” or “What’s the cost?” or “Is it expensive?” The bot will understand all these questions and deliver the same answer.

What type of businesses should use A.I. chatbots?


All businesses.

Whether you’re a service provider looking for leads, a retailer (offline or online) looking to provide product info and make sales, or a business that wants to provide users with an easy chat interface to consume your content, today many users prefer to get their info via chat.

Can A.I. Chatbots integrate with my systems?


Yes.

They can integrate with your CRM, emailing systems or anything else via direct API (we’ll do it for you) or Zapier.

For example, you can trigger an email to a user that just submitted their info to the bot.

How easy is it to set up A.I. Chatbots on a website?


Setting up an AI Chatbot is quick and straightforward.

The setup process is fully customizable to match the brand’s needs and can be integrated into most websites with minimal technical effort.

Em Ay Marketing’s team offers full support to make the process seamless.

Can A.I. Chatbots answer industry-specific questions?


Yes!

Our AI Chatbots can be customized with responses tailored to specific industries, so clients can confidently address common questions and provide relevant information for their unique audience.

Do A.I. Chatbots improve lead conversion rates?


Absolutely.

By providing real-time responses and assisting visitors through the decision-making process, Chatbots can significantly boost lead conversion rates by ensuring potential clients get the information they need to move forward.

How do A.I. Chatbots handle complex inquiries?


If a question requires additional assistance, Our Chatbots can seamlessly transfer the inquiry to a live agent or schedule a callback.

This ensures customers with complex inquiries still receive the personalized help they need.

Pay-Per-Result (PPR) SEO FAQs

How much does Pay Per Result SEO cost?


After the initial set up cost, you pay only when we rank you on the 1st page of Google.

This is a compelling reason to use Em Ay Marketing as your SEO agency.

Usually, depending on the search terms and location, a 10 search terms package would cost $650 to $2,500 every month you rank.

Do I have to keep paying while we wait for our business to show up in auto-complete?


No.

After you make your initial payment, you will not make another payment until one of your keywords is on page one of search engines.

How fast would I rank on the 1st page of Google?


You would usually rank in the 3rd or 4th month of the service.

But you won’t receive a monthly bill until you rank on the 1st page.

How much traffic can I expect?


This really depends on your location (size of population) and search terms (Keywords).

We recommend choosing a mix of low volume keywords (fast to rank), mid-volume (slower to rank) and high volume keywords (the most competitive and hard to rank).

This process makes sure your website starts seeing traffic early on as well as making the entire effort more effective.

When you talk with an Umbrella Local Expert, they will take into consideration all your needs and goals.

They will then craft the highest volume campaign possible that is still effective and meets your timeline.

Do you also provide regular SEO services?


Yes.

We accommodate what it is best for the client.

What is the cost of a Pay Per Result SEO campaign?


Most Local SEO campaigns are $650-$1000 per month you rank.

If you do not rank you don’t pay.

What Is Local SEO?


Local SEO means you get found for searches in your City.

E.g. you’re an event organizer from Atlanta, GA.

When people search in Atlanta for an EVENT ORGANIZER you’ll rank on the first page.

But if someone from New York is looking, they won’t see you on the first page..

Is SEO better than Paid Advertising?


It is complimentary.

By doing both SEO and Paid advertising you’re increasing your overall reach and reducing your overcall cost per click.

Which translated to reduced customer acquisition costs.

Do you do national SEO campaigns?


Yes, but not on a result basis.

Search Box Optimization (SBO) FAQs

What is Search Box Optimization (SBO)?


Search Box Optimization (SBO) is a strategy that helps businesses dominate the search box on Google and Bing by appearing in the autocomplete suggestions before search results even appear.

It’s faster, cheaper, and more reliable than traditional SEO and SEM.

Can you guarantee I will get exclusive use of my chosen keywords?


Yes.

Once you commit to a keyword, no one else can reserve it.

So, for example, if you commit to the keyword “best pizza San Francisco” nobody else can reserve that keyword.

Can I still use SEO and paid search advertising if I use Search Box Optimization?


Certainly, you can use all three.

It’s often good to use various kinds of marketing.

However, once you get going with SBO, you may find you can cut back on your SEO and SEM efforts and save money.

Do I have to keep paying while we wait for our business to show up in auto-complete?


No.

After you make your initial payment, you will not make another payment until one of your keywords is in auto-complete.

Will I show up on mobile searches?


Yes.

You will show up on any device in Google, YouTube and Bing.

How long does it take for our company to show up in auto-complete?


You typically start seeing your company in Bing within 45-60 days and YouTube, and you will start seeing your company in Google within 100-180 days.

Local Service Ads (LSA) FAQs

What are Google Local Service Ads?

Google Local Service Ads are paid advertisements that appear at the top of Google search results, connecting businesses with local customers who are searching for services like yours.

How do I pay for Google Local Service Ads?


With Google Local Service Ads, you pay only for leads generated through your ads, meaning you only incur costs when potential customers contact you directly.

Can any business use Google Local Service Ads?


Yes, many service-based businesses can benefit from Google Local Service Ads, including contractors, plumbers, electricians, and more.

How can I track the performance of my Local Service Ads?


Google Local Service Ads provide a dashboard where you can manage leads, track performance metrics, and adjust your campaigns to improve results.

Why is Google focusing more on LSA than PPC?


LSA brings together the elements businesses, consumers and Google really want.

Businesses want to pay only for qualified leads that are interested in their service and in their service area.

Consumers want to know Google is checking and validating the businesses they advertise. So they know when they click on it, this is a validated business. They can trust that.

Google wants business and consumers to be happy. That happens when Google gives a badge of trust to that type of business.

Near Me (Map Pack) SEO FAQs

How can Near Me SEO help my business stand out locally?


Near Me SEO tailors your Google Business Profile presence to local searches, making your business more visible to nearby customers.

This targeted approach helps you stand out in local searches and increases foot traffic to your location.

What’s the importance of the 3-Pack in local searches?


The 3-Pack showcases the top three local businesses relevant to a user’s search, making it a prime spot for visibility.

Being featured here significantly increases your chances of being chosen by potential customers.

How does Em Ay Marketing enhance my Near Me SEO strategy?


Em Ay Marketing employs advanced techniques like local keyword optimization, citation building, and review management to maximize your visibility in local search results.

We ensure your business not only appears in the 3-Pack but stays there.

Can I expect immediate results with Near Me SEO?


While some improvements can be seen quickly, Near Me SEO is a long-term strategy that requires ongoing optimization and monitoring to maintain and enhance your position in local searches.

Trust the process, and you’ll reap the rewards!

Pay-Per-Click (PPC) SEM FAQs

What is PPC and SEM?


SEM is the practice of using paid text ads in search results targeting certain keywords.

It is also called Paid Search or PPC (Pay-per-click).

These ads are typically made up of text ads.

They include a headline and a description to let searchers know what they can expect to find if they click the ad.

How much does it cost to advertise on Google?


Em Ay Marketing’s Local Google ad campaigns start from $1,000 for a minimum of three months.

Breaking the campaign into several months allows for better optimizations which translates to better ROI.

Talk with an Umbrella Local Marketing Expert today to build your campaign.

What is a marketing funnel?


Marketing consists of two main elements: Traffic and Conversions.

That said, both these elements break into many steps and attributes.

As an example, if you’re buying ads on Google and sending them to your website, your website should be optimized to convert that traffic into leads and sales.

This means the website needs to be both enticing and create trust.

When Em Ay Marketing builds an advertising campaign, we take these steps into account and optimize them before starting a campaign.

Is Facebook advertising better for my business than Google advertising?


For some specific verticals, it might be more effective to use Facebook advertising.

Broadly speaking, Google ads are presented to users who are searching for what you sell – so it’s always a relevant advertising venue.

That said, Google can be expensive and in certain niches and campaigns, Facebook will generate better ROI.

Discuss this with your Umbrella Local Expert.

They will know how to provide you with the best Google Ads management services.

Meta (Facebook) Advertising FAQs

Do you handle all forms of Facebook advertising?


Yes.

Reach, clicks, leads, sales.

Facebook targeting with and without custom audience, with and without retargeting. Images, carousels and videos ads.

We do anything and everything that has to do with Facebook ads.

What is Em Ay Marketing’s Facebook Advertising pricing?


Full-service campaigns start from $200.

Most campaigns range around $500 to $1,000 per month for three months.

We highly recommend dividing the budget over several months to allow our technology and team to optimize your campaign.

How is Facebook advertising different from Google advertising?


Google advertising is extremely effective.

However, it covers only the people who are actively looking for your services in your locale.

Facebook advertising is your way of reaching a much larger audience that may not be looking right now, but who can be enticed to buy from you.

There are also niches where Facebook advertising provides higher ROI due to its very visual interface.

Does Em Ay Marketing provide Instagram advertising services?


Yes.

Today, Facebook advertising includes Instagram advertising.

Instagram is a very effective advertising venue for businesses in lifestyle niches.

How much does it cost to generate a lead with Facebook advertising?


Leads are very much dependent on your service, brand, online presence, time of year, niche and location.

An HVAC lead in a small, low-competition market will not cost the same as one in a very competitive market.

Facebook also has seasonal price increases.

Your ability to entice traffic to Facebook Leads Ads depends to a great degree on your campaign but also on your social presence (i.e. your trust factor).

This is a good example where working with an Umbrella Local expert will help get positive ROI.

You may want to delay your advertising campaign to first build up your social presence.

Targeted Email Marketing FAQs

What does it cost for targeted email marketing?


Prices vary depending on your campaign size (more emails cost less per email) and the complexity of setup.

On average, every 50,000 emails costs around $1000.

As the number of emails increase, the price goes down.

How often do you update your list?


We clean and update our list daily.

How large is your list and targeting parameters?


Our email list has over 150 million consumers with more than 700 targeting parameters.

Businesses can refine audiences by location, interests, vehicle ownership, medical conditions, and more.

For example, if your business is a car dealership, you can target all car owners of a specific model and year who live in a specified radius from your dealership.

Boom!

Why should small businesses consider email marketing?


Email remains a top marketing tool, with over 50% of users checking emails frequently and 59% of marketers citing it as their best ROI source.

Segmented campaigns can boost revenue by up to 760%.

Em Ay Marketing provides full-service campaign management, including content creation, list segmentation, email delivery, and detailed reporting to maximize engagement and results.

Review & Reputation FAQs

How much does review generation from Em Ay Marketing cost?


We offer different packages starting at $60/mo. for review generation for a local business.

This includes review generation automation on all review sites, one-click review, unlimited team members and setup done for you!

How does automated review generation compare to manual review generation


When doing manual review generation, you need to send a review link.

For example, you could send your Google My Business review link to your client.

You would need to send several if you want to be ranked on several sites like Facebook and Yelp.

You would need to follow up manually, and you would not be able to view negative feedback before it goes online.

Not to mention that if you want to let your team prompt clients with review requests, you will have no way of tracking it.

Automated review generation solves all these issues and much more, putting your review on auto-pilot, ensuring a lower chance of bad reviews and live team tracking all the time.

How fast can you improve my review ranking?


Let’s say you start with a 3-Star ranking.

Assuming you have several clients a week you should rank above 4 Stars within two months.

What is the optimal ranking average?


Current research suggests that a 4.2-4.5 Star ranking will give you the most chances to convert users to leads or sales.

Even though this is trend-based and deterministic data, it makes sense that users might be wary of businesses that have a perfect 5 Star score. It may suggest cheating.

That said, some businesses just take very good care of their clients and respond back to negative reviews convincing reviewers to change their reviews.

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