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Advertise on Google and Bing to reach buyers looking for you.

Why Advertise on Google and Bing?

Google and Bing are two of the world’s biggest networks and search engine platforms. 

Search engine ads meet people’s demands when they search.

For example, if someone searches for “red boots for women”, Google will display ads of red women’s boots as well as ads for businesses that sell red women’s boots.

If people are searching for products or services you carry, you will find those people on Google.

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How do I know if Google advertising is for me?

Google advertising and search engine marketing are in general for all types of businesses.

The better question is if it is the ideal advertising network for your goals right now.

And a better question yet is if your online funnel is ready to handle traffic from Google and generate positive ROI for your business.

With an Umbrella Local Expert by your side, you will have all the answers.

The Umbrella Local way of doing Google advertising

Like we do everything else, we always look at your online marketing in a holistic way.

We need to make sure that the traffic from Google will convert to leads and sales. 

This means our PPC agency experts review your entire funnel from your website’s call-to-actions, content copy and page speed, to your listings and reviews, to make sure that once you start advertising you’ll have a high probability of success!

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Pay-Per-Click (PPC) SEM FAQs

What is PPC and SEM?

SEM is the practice of using paid text ads in search results targeting certain keywords.

It is also called Paid Search or PPC (Pay-per-click).

These ads are typically made up of text ads.

They include a headline and a description to let searchers know what they can expect to find if they click the ad.

How much does it cost to advertise on Google?


Em Ay Marketing’s Local Google ad campaigns start from $1,000 for a minimum of three months.

Breaking the campaign into several months allows for better optimizations which translates to better ROI.

Talk with an Umbrella Local Marketing Expert today to build your campaign.

What is a marketing funnel?


Marketing consists of two main elements: Traffic and Conversions.

That said, both these elements break into many steps and attributes.

As an example, if you’re buying ads on Google and sending them to your website, your website should be optimized to convert that traffic into leads and sales.

This means the website needs to be both enticing and create trust.

When Em Ay Marketing builds an advertising campaign, we take these steps into account and optimize them before starting a campaign.

Is Facebook advertising better for my business than Google advertising?


For some specific verticals, it might be more effective to use Facebook advertising.

Broadly speaking, Google ads are presented to users who are searching for what you sell – so it’s always a relevant advertising venue.

That said, Google can be expensive and in certain niches and campaigns, Facebook will generate better ROI.

Discuss this with your Umbrella Local Expert.

They will know how to provide you with the best Google Ads management services.

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